Privacy Policy

Last updated: January 25, 2026

1. Introduction

Cleo's Closet LLC ("we," "us," or "our") operates the Cleo's Closet mobile application ("the App"). We are committed to protecting your privacy and ensuring you have a positive experience when using our App.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the App.

2. Information We Collect

2.1 Information You Provide

We collect information that you provide directly to us, including:

  • Account Information: Name, email address, phone number, and password
  • Profile Information: Photos, style preferences, body measurements (if provided), and other profile details
  • Clothing Data: Photos of clothing items, descriptions, categories, brands, and other wardrobe information
  • Outfit Data: Saved outfits, style preferences, occasion tags, and outfit ratings
  • Payment Information: Billing address and payment method details (processed through third-party payment processors)
  • Communications: Messages you send to us, feedback, and support requests

2.2 Automatically Collected Information

When you use the App, we automatically collect certain information, including:

  • Device Information: Device type, operating system, unique device identifiers, mobile network information
  • Usage Data: How you interact with the App, features used, time spent, pages viewed, and actions taken
  • Location Data: General location information (if you grant permission) to provide weather-based outfit suggestions
  • Log Data: IP address, access times, app crashes, and performance data

2.3 AI-Generated Content

When you use our AI features to generate outfit images, we process your photos and clothing data to create personalized visualizations. These generated images are stored securely and are only accessible to you unless you choose to share them.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the App and its features
  • Generate personalized outfit recommendations using AI
  • Create visual representations of you wearing different outfits
  • Process transactions and manage your subscription
  • Send you technical notices, updates, security alerts, and support messages
  • Respond to your comments, questions, and requests
  • Monitor and analyze trends, usage, and activities in connection with the App
  • Detect, prevent, and address technical issues and fraudulent activity
  • Personalize your experience and deliver content relevant to your interests
  • Comply with legal obligations and enforce our Terms of Service

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

  • Cloud storage and hosting providers
  • AI and machine learning service providers
  • Payment processors
  • Analytics providers
  • Customer support services

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

4.3 Business Transfers

If we are involved in a merger, acquisition, or asset sale, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different Privacy Policy.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication
  • Secure data storage and backup systems

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request transfer of your data to another service
  • Opt-Out: Opt out of certain data processing activities
  • Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at privacy@cleoscloset.app. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

7. Children's Privacy

The App is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

8. Data Retention

We retain your personal information for as long as necessary to:

  • Provide you with the App and its features
  • Comply with legal obligations
  • Resolve disputes and enforce our agreements
  • Support business operations

When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal purposes.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using the App, you consent to the transfer of your information to these countries.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information we collect, use, and disclose
  • The right to request deletion of your personal information
  • The right to opt-out of the sale of personal information (we do not sell personal information)
  • The right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us at privacy@cleoscloset.app.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Cleo's Closet LLC
Email: privacy@cleoscloset.app
For legal inquiries: legal@cleoscloset.app